To survive in this era of cut throat competition, advertisement plays an indispensable role. In today’s ad mad world the image of the organizations to a certain extent relies on their advertisement. In fact it is one of the easiest ways to grab the attention of the consumers.

Advertisement has its own importance for both- the seller and the buyer. Through advertisement different brands of the same product are introduced, it tells about the qualities of the product thus helps in selection of the preferences for the consumers. Coming to the organizations, they can bring their business in focus through proper advertisement. As in business, the consumers are the king therefore it is used as the most consistent tools to create consumer awareness.
These days companies from various sectors spend heavily on advertisement due to its importance which can be obvious from the data given below; The distribution of advertisement spending in India in 2017 :

The graph shows the forecast of the distribution of advertisement spending. The percentage for different sectors can be inferred from the graph. Ad revenue was expected to touch nearly 600 billion rupees in 2017 whereas print media and TV generated the most revenue with advertising.

HUL’s ad spend grows by 2.84% in Q1 of FY 17-18

The company’s advertising spend has increased to Rs 905 crore as compared to previous year’s Rs 880 crore.
With the announcement of the financial results for the quarter that ended on June 30, 2017 the advertisement and promotional expenses increased by 2.84 percent to Rs 905 crore as compared to Rs 880 crore in the corresponding quarter of previous year. For the quarter that ended on March 31, 2017, the company’s ad and promotional expenditure was at Rs 853 crore. The company spent Rs 3,470 in the last financial year. By spending heavily on its advertisement, the company witnessed tremendous growth in various products of home and personal care which can be seen as the power of the advertisement.

Coca-Cola's Advertising And Marketing Efforts Are Helping It to Stay On Top

The Coca Cola Company has 44% market share with PepsiCo as its closest competitor. Health concerns among consumers regarding consumption of sugary soft drinks have resulted in de-growth in the US CSD market. In order to spur sales other beverage companies have gone for innovation in product, packaging etc whereas Coca Cola has looked for advertisement and managed to boost sales.
In this case again the power of advertisement helped the company to survive. With reference to the above cases the importance and power of advertisement for any organization is clear ,therefore I would like to conclude by saying that ‘Advertisement can be seen as the backbone of any organization’.