Our Perspective of the Real Bharat

How does one perceive a developed India? Is the growth in urban India enough to justify India as a developed nation or should the growth ratio in rural India should also be taken into account while deciding the parameters of development?

India is predominately an agriculture based country where around 70 percent of its billion plus population lives in the hinterlands. Therefore, its undeniable that the growth across rural India should be a very strong parameter in deciding whether the country is actually hitting the projected growth.

The idea of a Developing India can only be realized when its hinterlands are kept in focus while deciding policies and growth projections. A country with a vast topographic variation, multi-cultured and multi-lingual people; it is important that everyone receives the same benefits, products and services as those received by the people of urban India. To truly develop India, certain parameters need to be taken into consideration:

• Thorough understanding of rural realities and perceptions
• Untangle beliefs and value systems
• Communicate in an environment of low literacy
• Look beyond conventional media

In such a situation, it is apparent to provide a precise communication solution across various industry segments. It is even more determinative for an organization to understand the rural consumer’s behaviour and sensitivity to their values and beliefs. Create a different outlook for the rural market and have a strong accent to help the rural populace experience the same products and services and benefits as those that are available to the urban people.